Andrea Higgins is a strategic communications and brand strategist with over a decade of experience delivering transformative PR campaigns across music, television, film, lifestyle, and culture. As the founder of Andrea Higgins PR (AHPR), she combines traditional PR with innovative marketing strategies to achieve impactful results for both emerging and established brands and talent.

Andrea brings expertise in developing national and multicultural strategies that authentically connect with diverse audiences. She has spearheaded album releases, film and TV premieres, product launches, and logistics for red carpet events and festivals. Throughout her career, Andrea has publicized and promoted initiatives for a wide range of talent, organizations, and brands across industries, including Netflix, TikTok, Tubi, Comedy Central, EMPIRE Records, Black Enterprise, I Love Myself Festival, Summer Jam, New York City Ballet, HARLEM WEEK, Wilmington Drama League, Kérastase Paris, As I Am, eeBoo, LORAC Cosmetics, Janet Jackson, Jason Derulo, indie music artists, and many more.

Her passion for pop culture keeps her and the AHPR team in tune with today’s ever-changing landscape, positioning them as creative storytellers capable of shaping narratives that create cultural moments.